Chief Revenue Officer of BetMGM Matt Prevost said, “This year’s Big Game is our moment to put BetMGM front and center of the largest audience in sports.” “In our very first Big Game ad, we present Las Vegas as both the game’s home and the location that BetMGM calls home. The talent we put together for the advertisement and their affinity for our brand have us ecstatic.”

The trailers, which show Brady, Gretzky, and Vaughn conversing, provide fans an idea of what BetMGM has in store for Big Game entertainment. The ad was developed in collaboration with Highdive, an award-winning firm. Highdive is regarded as a pioneer in the industry for developing successful Big Game campaigns, having won three USA Today Admeter awards in a row.

The advertisements are a part of BetMGM’s multi-pronged plan to reach a wide range of consumers before to, during, and after the Big Game. In the weeks before February 11, BetMGM is presenting a number of promos and events, including as the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas, which is led by Luke Combs. The only way to purchаse concert tickets is via the BetMGM app. For football lovers in Las Vegas and around the country, BetMGM Sportsbooks will be the site of exclusive VIP experiences with well-known ambassadors, contests, and interactive moments.

One of the primary priorities for BetMGM is still promoting safe gaming when it enters new markets. BetMGM is pleased to provide tools to encourage responsible gaming among its patrons. One such tool is GameSense, a cutting-edge initiative created and licensed to MGM Resorts by the British Columbia Lottery Corporation. Customers at MGM Resorts locations throughout the country may now enjoy the same GameSense experience thanks to an interface with BetMGM’s desktop and mobile platforms. This enhances BetMGM’s current suite of responsible gaming resources, which aim to provide users a fun and secure online experience.